Service:
GTM Strategy
Client:
AI SaaS Startup
Duration:
8 months
Date:
Aug 27, 2025
Validating the Market Path Before Scaling
The company had a strong AI product but lacked clarity on its target market. Leadership was debating whether to pursue a broad consumer motion or focus on enterprise buyers with higher-value use cases. Without a defined ICP, pricing strategy, or segment-specific proof points, investor conversations stalled.
They needed to validate the true commercial opportunity, establish a credible go-to-market path, and demonstrate how the business could scale revenue before pursuing institutional investment.
Turning Insight into Investor Readiness
1. Market and Customer Validation
Evaluated multiple market paths, including consumer and enterprise, to test real demand and buying behavior
Identified the highest-value buyer profile based on urgency, willingness to pay, and ROI potential
Narrowed focus to enterprise use cases with clear, measurable business impact rather than generic AI capability
2. Strategic Positioning and Messaging
Shifted the narrative from broad AI capabilities to a specific business problem and solution fit
Repositioned the offering from consumer-oriented to enterprise-focused use cases
Built clear value proof points investors expect at the pre-seed stage
3. Investment Story and Materials
Structured a credible commercial pathway with clear GTM and revenue milestones
Quantified market size and revenue potential in investor-ready terms
Updated pitch materials to clearly communicate institutional readiness
Results That Demonstrate Progress
Enabled the company to secure its first institutional funding commitment
Validated the target market and narrowed focus to the highest-value buyer segment
Strengthened the investment narrative and pitch materials to meet VC expectations
Positioned the founders to shift from product development to enterprise pilot opportunities
"Endless helped us sharpen our strategy and define a clear path forward. They worked closely with our team and gave us the structure and tools we needed to move ahead with confidence."
Ani Adamian
Founder
